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News release
Spring Meadow
presented with Innovation Award
The
American Nursery and Landscape Association (ANLA) and NMPro awarded Spring Meadow Nursery,
Inc. with its Innovation Lab Award at it’s annual convention in
Cleveland, Ohio. The award is given out to the companies that have developed the
most innovative products and services for the nursery and landscape
industry.
Spring Meadow, a propagation nursery that specializes in new and improved
flowering shrubs unveiled ColorChoice® its
unique new plant introduction program. The program couples colorful new shrubs
with innovative and creative marketing. Creative plant promotions, such as the
ColorChoicePlants.com internet site, unique art posters and garden writer plant
give-a-ways are funded by a percentage of the royalty earned by each plant. Open
access to liners and licensing allows the entire industry the opportunity to
participate in new plants. According
to Tim Wood, Spring Meadow’s Product and Marketing Manager, “The overall
concept is to bring all the pieces together, so that growers and retailers can
sell new plants and make better margins, while the consumer get a superior
plant. Retailers require new products to
remain completive, but there needs to awareness at all levels.
Spring Meadow showcased 5 of it’s 27 new ColorChoice plants in the innovation lab: Black Beauty Sambucus, Midnight Wine Weigela, White Chiffon Hibiscus, Lavender Chiffon Hibiscus, and Limelight Hydrangea. “We select plants based on performance and ease of growth, but most importantly the plants have to be colorful,” says Wood.
The
ColorChoice philosophy has been tested and proven with the hugely successful
introduction of Weigela Wine & Roses. Growers and retailers at the recent
PANTS (Pennsylvania allied nursery trade show) reported excellent awareness and
demand for Wine & Roses and as well as other ColorChoice introductions.