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Innovative
Ideas to grow your nursery
Increase Sales with End-Caps
and Destinations
Offer your customers a series
of seasonal
Proven Winners displays that match the plants with the greatest sales appeal to
each sales season. Use the
Proven Winners plant
list to tailor a program for your area.
Generate even more sales
1.
Sell Proven
Winners as a packaged program. Offer a set number of plants, i.e. 500 or 1000
plants and include the POP as part of the package. If your customer commits to
greater numbers offer increasing benefits such as banners and benches.
2.
If you merchandize, create a Proven Winners ColorChoice
destination by grouping the
plants together in one location. If you do not merchandize, provide your
customer with a destination layout so they can build it.
Departments stores understand the power of
brand destinations - you should too. Consumers know the white PW container so
make it easy for them to find these great plants.
3.
Sell and create Proven Winners end-caps. Seasonal end-caps are simple and generate more
sales. Concentrate on high end, impulse items such as My Monet, Black lace and
City Line Hydrangea. Sell the plants as a package with the P.O.P. included and a
decorative
container plant (manikin) as the focal point.
4.
Make it look professional with Proven Winners P.O.P. posters and cards.
Offer to
customize the posters with the retailers logo. For a powerful display, don't
forget the bench tap.
Click here order P.O.P. It delivers in less than one
week!
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