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Exclusive Agreement Creates the Most Comprehensive Plant Brand in North America  

January 13, 2004 (Grand Haven, MI) – Spring Meadow Nursery, a leading supplier of unique woody shrubs sold under the ColorChoice label, and Proven Winners announce an exclusive brand marketing partnership.  Proven Winners has licensed Spring Meadow to market woody plants under the Proven Winners and Proven Selections brands across North America. 

The exclusive partnership will result in all current and future ColorChoice varieties being marketed under the Proven Winners brand as “Proven Winners ColorChoice” plants.  Additionally, a select group of premium, non-ColorChoice varieties from Spring Meadow will be sold under PW’s Proven Selections brand. 

Spring Meadow and their licensed grower network will continue to sell these varieties as they have in the past.  The partnership will not change the way the varieties are sold. 

“Combining the two leading new plant programs – Proven Winners and ColorChoice – under one brand creates unequalled synergy”, said Dale Deppe, President of Spring Meadow and the ANLA Grower of the Year for 2003.  “And, this further solidifies Proven Winners as the only industry brand built on a foundation of high quality plants and products.”

“For Spring Meadow and its customers, this instantly moves ColorChoice into a recognized consumer brand and creates real value for growers, retailers and the consumer”, continued Deppe.  “Spring Meadow, our customers and our 83 licensed growers acquire the goodwill of the PW brand and access to new marketing expertise.  The result will be much greater marketing support, more destinations for woody plants in garden centers, and greater sales of PW ColorChoice plants for growers and garden centers.”

For Proven Winners and its customers, the partnership extends the Proven Winners and Proven Selections brands by creating a greater PW retail presence with a focus on high value, profitable plants.  Proven Winners acquires a leadership position in woody plants and gains a partner with unequalled woody plant expertise, a strong pipeline of new varieties, and strong grower and consumer marketing programs.

“Combined with quality soils and plant food offered under the PW brand by Sun Gro

Horticulture, Proven Winners is the most comprehensive line of unique, high value plants and products”, said John Gaydos, Director of Product Development & Promotions for Proven Winners.  “Retailers and consumers can look to the PW brand for the best products for every planting need.”

The mission of both Spring Meadow and Proven Winners is to create value for their customers by developing brands recognized for the highest quality, most unique plants and products.  In allowing Spring Meadow access to the Proven Winners brand, Proven Winners recognizes Spring Meadow’s similar focus and dedication to finding, testing, and introducing only the best performing plants.     

Since both Proven Winners and Spring Meadow are dedicated to innovative marketing, the partnership results in cross-selling of woody and bedding plants and an acceleration of the branding process.  It also allows both parties to share plant varieties that do not fall into the others’ normal product channel.

Spring Meadow Nursery is a leading supplier of woody shrubs.  Its ColorChoice program is the leading line of unique shrub varieties in North America.  ColorChoice varieties are patented and selected for their beauty and garden performance.  There are currently 43 varieties in the ColorChoice line.  The ColorChoice program was awarded the prestigious ANLA Innovation award for 2001. 

Spring Meadow sells ColorChoice liners to over 3,000 growers throughout the U.S. and Canada from their facility in Grand Haven, MI.  Additionally, they have 83 licensed growers in North America, Europe and Japan that produce finished plants.  Spring Meadow’s licensed growers include the largest woody plant growers in North America. 

 Proven Winners is the leading supplier of branded plants in North America, sold under the Proven Winners and Proven Selections brands.  Their plants are sold as liners by licensed propagators to growers across North America.  Licensed propagators are Euro American Propagators (Bonsall, CA), Four Star Greenhouse (Carleton, MI), Pleasant View Gardens (Loudon, NH), Nordic Nurseries (Abbottsford, BC), Dentoom’s Greenhouse (Red Deer, Alberta), and Sobkowich Greenhouse (Grimbsy, Ontario).  Additionally, Center Greenhouse in Denver, CO is a licensed propagator of Proven Selections and PW Fall Magic.