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We represent plant breeders in North America, Europe and Asia. Learn more about plant patents, plant breeders Rights and Canadian Breeders Rights.

 

The Proven Winners ColorChoice brand was created to provide growers and garden center retailers with faster sales and better margins, and to provide consumers more color with less effort.

There are over 55 new and exciting plants in the program, and each was selected based on a strict criteria that makes Proven Winners ColorChoice unique and powerful. 

 

  

      

Selection Criteria

  • Performs in the garden

  • Has colorful foliage

  • Has attractive foliage

  • Has multiple seasons of interest

  • Performs in production

  • Presents well in a container

  • Has impulse appeal

  • Has a unique look, use or function in the landscape

  • Is dwarf, compact or requires little maintenance

  • Presents well during peak garden center traffic

  While no plant is perfect, we select flowering shrubs that exhibit the greatest number of key characteristics that dictate success for growers, retailers  and gardeners.

 While no plant is perfect, we select plants that exhibit the greatest number of key characteristics that dictate success. As a result we're changing the way people view flowering shrubs. While people have typically viewed shrubs as the backbone of the garden, our flowering shrubs are so colorful, so attractive and so unique, they've found a home in the front of the garden and garden center.    

To provide growers and retailers even greater value, each ColorChoice variety comes with extensive marketing and promotion to drive demand. Proven Winners generates over a half a billion consumer impressions annually with extensive adverting on television, radio and print.

Proven Winners point of purchase materials and packaging closes the deal by making it easy for consumers to locate and buy the best new plants.

And because the plants are carefully selected to provide lots of color and assured success, consumers know and trust the Proven Winners brand, making it the number one plant brand in North America.

So offer your customers the brand that's more than just a fancy tag. Proven Winners ColorChoice has brought all the pieces together to give growers retailers and gardeners unprecedented success.   

 

 
 

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